About Our Company

What We’re All About

For over 50 years, World of Rides has been the leading UK manufacturer of children's leisure rides in the United Kingdom.

From our premises in County Durham we supply major shopping centres, retailers, visitor attractions, fun farms, holiday parks, garden centres, family entertainment centres and hospitality centres that include national and single-site operators.

Our vast knowledge and experience ensures that every ride we manufacture is rigorously tested both in the factory and on-site before being released for sale. We maintain a dedicated Customer Support Office which ensures that all our customers receive the very best advice on the profitable and safe operation of their rides.

"How long do they last? We don't know! Almost all of the rides we have ever made are still in daily use!